Qualitative Research
At Trend Echo, our qualitative research utilizes open-ended, conversational approaches to uncover deep insights and understand both the "what" and "why" behind people’s opinions. This method is essential for revealing the nuanced aspects of consumer behavior and preferences. For instance, consider a convenience store looking to boost customer traffic. Through qualitative research, we conduct in-depth discussions with potential customers to analyze demographic trends—such as why the store attracts more men than women—helping businesses make informed, strategic decisions.
FGD
Our focus groups enable in-depth discussions, revealing attitudes, perceptions, and motivations that shape consumer behavior.
IDI
Our qualitative IDIs consist of in-depth, one-on-one interviews that offer valuable insights into individual perceptions and experiences.
Triads
We conduct triad interviews with three participants to examine dynamics and capture diverse perspectives on specific topics.
Phenomenological Research
Analyzing subjective experiences and perceptions to grasp their core essence and meaning.
Ethnographic Research
In-depth exploration of cultural behaviors and practices within specific social contexts.
Grounded Theory
Formulating theories derived from empirical data through systematic analysis.
Historical Research
Examining past events and contexts to reveal insights applicable to current phenomena.
Case Study
Thorough analysis of a specific case or situation to derive detailed insights and valuable lessons.
Action Research
Joint exploration of practical issues, striving to drive positive change within organizations or communities.
